INTERN STORIES


I resumed  YD Agency on the 23rd of October,2018 with mixed feelings. Reason being that I’m a broadcast student with little or no knowledge of Public Relations. I applied for an internship at YD Agency because I wanted to have a feel of P.R as it will be a plus for me in my future endeavours.
My initial thought about P.R was that you basically just create awareness for a product and that’s that. I didn’t know about the teamwork, the feedbacks, the continuous follow-up, the dedication, the sweat, the criticism the publicist receives, the client management, e.t.c and that’s just a tip of the iceberg.
 I learnt “Endurance” because clients come in different ways. Some are quiet, some are feisty, and you have to know how to calmly handle whatever mood they come with. I learnt that asking questions yields results because what you don’t ask for, you don’t get. Also, ”Diligence “ was a key feature you should have when working at Y.D.
I left Y.D Agency an improved version of my former self, from using the computer to the appropriate mode of sending official emails, the manner of approaching clients and tricky situations, how to be a proactive team player and dedication to the job.
I am exceedingly grateful to Miss Yetty and her members of staff for their patience, guidance, indulgence, and the knowledge imparted and I hope I am able to make them proud in my future endeavours.
Tomi Alli
Unilag Intern.
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My experience at YD was quite enlightening. I previously didn’t have an interest in building a career in PR, because from what I learned in the classroom, I thought it was just about presenting a good image of a corporate organization or brand, even when the reality isn’t so. I thought it was just all about putting up deceptive facades.

But a series of events beyond my control threw me into the field, to YD Agency, and I got to see how good PR works. It actually helps the brands and organizations step up their game. Increased visibility has to come with increased efficiency, and that’s one thing that YD Agency works to achieve. I got to learn first hand of the immense amount of work involved in helping brands to keep in touch with their clients. I also learned of the personal commitment required to take charge of a brand, key into its vision and ideas, and handle it masterfully enough to bring about an image that is even better than what the brand owners envisioned. An image that they will then be obligated to live up to.

It can be very tasking, but also very exciting. And the feeling that comes from knowing that you did your very best with a particular programme, and from the satisfaction of a client— it is just priceless.

I learned how a good team is supposed to work, how our efforts complement each other’s, and how members of a team need to have each other’s backs and keep each other on our toes, knowing that whatever the outcome, whether good or bad, we’re all in it together

I learned all of this, and more, during my stay at YD Agency.

Blessing Ikechukwu.
Unilag Intern.